The Human Rights Campaign’s “Supporting Businesses That Support Us” campaign goes high-tech this new year with a free iPhone application that equips pro-equality shoppers with rankings of popular American brands at their fingertips.
The “Buying for Equality” iPhone application (available at www.hrc.org/iPhone) puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.
These color-coded rankings are based on a company’s score on the HRC Corporate Equality Index (www.hrc.org/cei), a nationally recognized benchmark that scores major American corporations based on their workplace policies and commitment to fairness for their LGBT employees.
HRC Buying for Equality Guide iPhone Application Features:
- The free iPhone application is available for download at www.hrc.org/iphone.
- Find thousands of LGBT-friendly businesses and their products, search by shopping category or browse alphabetically.
- Browse distinct shopping categories like food, apparel, household products and finance.
- View detailed information about each rating of LGBT-inclusive workplace policies from the HRC Corporate Equality Index.
- E-mail information about your favorite brands to your friends and family.
The Buying for Equality Guide is also available via our website at www.hrc.org/buyersguide (including a pdf version) or on any mobile device via text messaging. Text “SHOP” and a business or brand name to 30644 – we’ll text you back with their rating.
Both Apple, and the iPhone’s exclusive service provider, AT&T score at 100% on the 2010 Corporate Equality Index.
The LGBT community is estimated to have $712 billion in buying power this year, according to research by Witeck-Combs Communications and Marketresearch.com. A recent study by Witeck-Combs/Harris Interactive also found that 78 percent of LGBT people are extremely or very likely to consider brands that are known to provide equal workplace benefits for their employees, including LGBT workers.
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